data is tangible.
understanding that the cloud is not a cloud.
'the cloud' is actually a large data facility housing thousands of computer servers that store the information posted / uploaded to it's platform. these facilities require an incredible amount of electricity to not only run the computer servers but to keep them cool as the servers constantly run generating heat. additionally these servers need to be updated and replaced producing waste as it's difficult to recycle parts.
software can NOT exist without hardware.
you own the data you create, do you want to share it?
from comments to clicks
- social media data refers to all of the information collected from individuals activity. social media data tracks how users engage with your content or channels such as facebook, twitter or instagram. it gathers information and statistics from which that SMP (or you, depending on the SMP) can monitor the performance of your social media account.
It’s best to view social media as a source of raw data, which includes but not limited to, the following metrics:
- clicks – the click metadata is crucial for SMPs analysing your online behaviour.
pictures and content
- when you upload a picture to a SMP, there is data embedded into the picture file. this can include your geotag (location) data as well as your provider. in most cases with a picture it will also analyse other faces in the picture even if you have not tagged them. there are ways to limit the data attached to a photo by changing the settings on your camera or manually deleting the pictures EXIF information.
on the ‘you can help’ page are organisations who advocate for better online privacy and offer add-ons or kits that can help protect your online presence and data.